How Our Coffee Service Boosted Engagement for a Global Pharmaceutical Firm | ICC Birmingham
In the world of corporate exhibitions, standing out from the crowd is key. At BOPA 2024 in ICC Birmingham, we had the pleasure of working with a leading global pharmaceutical firm, providing specialty coffee and barista services to enhance their exhibition stand. The result? Increased footfall, deeper engagement, and a memorable brand experience for attendees.
Coffee: The Ultimate Exhibition Stand Magnet
With dozens of exhibition stands competing for attention, businesses need a unique way to attract visitors and spark conversations. Offering freshly brewed, exceptional coffee proved to be the perfect solution for our client.
At BOPA 2024, our team served up speciality coffee drawing attendees in with the inviting aroma of freshly ground coffee. Delegates naturally gravitated toward the stand, providing our client with the perfect opportunity to connect, engage, and showcase their latest products.
More Than Just a Coffee – A Brand Experience
Beyond attracting footfall, having a coffee cart on the stand created a relaxed, welcoming atmosphere—a crucial element at a busy conference. Attendees didn’t just stop by for a quick caffeine fix; they lingered, engaged in conversations, and built meaningful relationships with the company’s representatives.
Additionally, we provided custom-branded elements ensuring every coffee served became a walking advertisement around the exhibition hall. The subtle yet effective marketing strategy of custom branding, helps boost brand exposure and awareness.
The Results: A Stand That Stood Out
Our client saw high levels of footfall, with many attendees commenting on how the coffee service made their stand one of the most inviting at BOPA 2024. The informal setting encouraged more productive networking and led to valuable industry discussions.
Why Add Coffee to Your Next Exhibition Stand?
If you're looking to make a lasting impression at your next corporate event, here’s why a coffee service should be part of your strategy:
☕ Increase Footfall – The smell of fresh coffee is an instant crowd-puller.
🤝 Encourage Engagement – A relaxed environment fosters better conversations.
📣 Enhance Brand Awareness – Custom-branded cups turn every coffee into a marketing tool.
🎯 Maximise ROI – More visitors mean more potential leads and business opportunities.
Let’s Make Your Next Event a Success
We’re proud to have helped our pharmaceutical client create an engaging, high-impact presence at BOPA 2024, and we’d love to do the same for your business. Whether it’s an exhibition, conference, or corporate event, our barista and coffee bar services can help you stand out and connect with your audience in a meaningful way.
📩 Get in touch today to find out how we can bring the perfect coffee experience to your next event!
